This one day practical course will give delegates a clear understanding of Business Development and account management exploring the role and offering practical approaches, tools and techniques for immediate use.

To book a place on this course, please use our online booking facility.

Course Content

• The Business Development Role - purpose, scope and supporting functions.
• Understanding and developing customer requirements.
• Organisational maturity modelling
• Marketing internal services to customers.
• Customer and stakeholder engagement, through relationship mapping.
• Building effective internal and external partnerships.
• Developing and presenting Business Cases.
• Customer care, ensuring service quality.
• Quantifying and monitoring service delivery through Service Level Agreements SLAs
• Measuring the performance of the service through KPIs
• The relationship to ITIL and service management.
• Specific issues for external shared services environments.

Who Should Attend?

• Business Development Managers and their line managers.
• Those with business management responsibility as part of their wider role.
• Heads of ICT who plan to introduce a Business Development function.
• Those involved with planning and implementing shared services

Tutor

Marilyn Rogers has spent more than 25 years in the public sector, in both education and local government. She has been Head of Information Services at East Berkshire College and Head of Information Systems at Oxford City Council. She also works with the Open University in the South East Region.

SFIA/ Government IT Profession Skills

This course will help participants to develop the following skills:

• Account Management ACMG
• Stakeholder Relationship management RLMT
• Marketing MKTG

CPD Scheme Points

Those attendees participating in the Socitm Continuous Professional Development Scheme may claim 4.5 points.

This course relates to the Commissioning and Managing Services element of the Council of the Future model.

Please note our booking conditions. Confirmation of your reservation and an invoice will be sent by email unless otherwise requested. Invoices should be paid within 10 days. Cancellations may be made without penalty up to 30 working days before the course start date, while half of the fee will be refunded for cancellations made up to 14 days before the start date. The full fee is payable for cancellations made within 14 days of the start date, however, substitute delegates are welcome at any time.